by: Rachael on Mar 24, 2014
I’ve long been of the view that if we want to change people’s behaviour, we have to make it simpler than sticking with their old habits. Kerb-side collections have increased recycling rates because you have to trip over the box on your way out of the house and no longer have to drive your empties to a facility in Sainsburys car park. If standby buttons were designed out of some appliances and gadgets, we’d be more likely to simply switch stuff off. Making a
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